Terms and Conditions

Introduction

These terms and conditions apply between you, the User of this Website (including any sub-domains, unless expressly excluded by their own terms and conditions), and  GuideLinkAI Ltd,  the owner and operator of this Website. Please read these terms and conditions carefully, as they affect your legal rights. Your agreement to comply with and be bound by these terms and conditions is deemed to occur upon your first use of the Website. If you do not agree to be bound by these terms and conditions, you should stop using the Website immediately.

 

In these terms and conditions, User or Users means any third party that accesses the Website and is not either (i) employed by GuideLink AI Ltd  and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to  GuideLink AI Ltd  and accessing the Website in connection with the provision of such services.

 

You must be at least 18 years of age to use thisWebsite. By using the Website and agreeing to these terms and conditions, you represent and warrant that you are at least 18 years of age.

Intellectual property and acceptable use

1.  All Content included on the Website, unless uploaded by Users, is the property of  GuideLink AI Ltd,  our affiliates or other relevant third parties. In these terms and conditions, Content means any text, graphics, images, audio, video, software, data compilations, page layout, underlying code and software and any other form of information capable of being stored in a computer that appears on or forms part of this Website, including any such content uploaded by Users. By continuing to use the Website you acknowledge that such Content is protected by copyright, trademarks, database rights and other intellectual property rights. Nothing on this site shall be construed as granting, by implication, estoppel, or otherwise, any license or right to use any trademark, logo or service mark displayed on the site without the owner's prior written permission

2.   You may, for your own personal, non-commercial use only, do the following:

a.   retrieve, display and view the Content on a device

b.   download and store the Content in electronic form on a disk (but not on any server or other storage device connected to a network)

c.   print one copy of the Content

3.   You must not otherwise reproduce, modify, copy, distribute or use for commercial purposes any Content without the written permission of GuideLinkAI Ltd. 

Prohibited use

4.   You may not use the Website for any of the following purposes:

a.   in any way which causes, or may cause, damage to the Website or interferes with any other person's use or enjoyment of the Website;

b.   in any way which is harmful, unlawful, illegal, abusive, harassing, threatening or otherwise objectionable or in breach of any applicable law, regulation, governmental order;

c.   making, transmitting or storing electronic copies of Content protected by copyright without the permission of the owner.

Privacy Policy and Cookies Policy

5.   Use of the Website is also governed by our Privacy Policy and Cookies Policy, which are incorporated into these terms and conditions by this reference. To view the Privacy Policy and Cookies Policy, please click on the following: https://www.guidelink.ai/privacy.

Availability of the Website and disclaimers

6.   Any online facilities, tools, services or information that  GuideLinkAI Ltd  makes available through the Website (the Service) is provided"as is" and on an "as available" basis. We give no warranty that the Service will be free of defects and/or faults. To the maximum extent permitted by the law, we provide no warranties (express or implied) of fitness for a particular purpose, accuracy of information, compatibility and satisfactory quality.  GuideLinkAI Ltd  is under no obligation to update information on theWebsite.

7.   Whilst  GuideLink AI Ltd  uses reasonable endeavours to ensure that the Website is secure and free of errors, viruses and other malware, we give no warranty or guaranty in that regard and all Users take responsibility for their own security, that of their personal details and their computers.

8.    GuideLinkAI Ltd  accepts no liability for any disruption or non-availability of the Website.

9.    GuideLinkAI Ltd  reserves the right to alter, suspend or discontinue any part (or the whole) of theWebsite including, but not limited to, any products and/or services available.These terms and conditions shall continue to apply to any modified version of the Website unless it is expressly stated otherwise.

Limitation of liability

10.   Nothing in these terms and conditions will: (a) limit or exclude our or your liability for death or personal injury resulting from our or your negligence, as applicable; (b) limit or exclude our or your liability for fraud or fraudulent misrepresentation; or (c) limit or exclude any of our or your liabilities in any way that is not permitted under applicable law.

11.  We will not be liable to you in respect of any losses arising out of events beyond our reasonable control.

12.  To the maximum extent permitted by law,  GuideLink AI Ltd  accepts no liability for any of the following:

a.   any business losses, such as loss of profits, income, revenue, anticipated savings, business, contracts, goodwill or commercial opportunities;

b.   loss or corruption of any data, database or software;

c.   any special, indirect or consequential loss or damage.

General

13.  You may not transfer any of your rights under these terms and conditions to any other person. We may transfer our rights under these terms and conditions where we reasonably believe your rights will not be affected.

14.  These terms and conditions may be varied by us from time to time. Such revised terms will apply to the Website from the date of publication. Users should check the terms and conditions regularly to ensure familiarity with the then current version.

15.   These terms and conditions , together with the Privacy Policy and Cookies Policy, contain the whole agreement between the parties relating to its subject matter and supersede all prior discussions, arrangements or agreements that might have taken place in relation to the terms and conditions.

16.    The Contracts (Rights of Third Parties) Act1999 shall not apply to these terms and conditions and no third party will have any right to enforce or rely on any provision of these terms and conditions.

17.    If any court or competent authority finds that any provision of these terms and conditions (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of these terms and conditions will not be affected.

18.   Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

19.   This Agreement shall be governed by and interpreted according to the law of England and Wales and all disputes arising under the Agreement (including non-contractual disputes or claims) shall be subject to the exclusive jurisdiction of the English and Welsh courts.

GuideLinkAI Ltd  details

20.  GuideLink AI Ltd is a company incorporated in  with registered number 15114318 and it operates the Website https://www.guidelink.ai/. 

You can contact GuideLinkAI Ltd by email on info@guidelink.ai.

APPROPRIATE POLICY DOCUMENT

PART 1. ABOUT THIS POLICY

This Appropriate Policy Document (APD) sets out how GuideLink AI Ltd (we or our) will protect personal data.


We have this APD in place to explain the basis on which personal data is processed and to demonstrate that such processing is compliant with principles set out in data protection legislation, specifically the Data Protection Act 2018 and the UK General DataProtection Regulation.

PART 2. DESCRIPTION OF DATA PROCESSED

We process

We process personal data for the following purposes:

·     We want to collect relevant data to contact our client and deliver the service requested.

·     We will use their email addresses for marketing purpose, unless they unsubscribe.

·    We gather cookies information for traffic analysis and website improvement

PART 3. SCHEDULE 1 CONDITION(S) FOR PROCESSING

PART 4. PROCEDURES FOR ENSURING COMPLIANCE WITH THE PRINCIPLES

Accountability principle 

The data processor is responsible for  complying with data protection laws and must be able to demonstrate this  compliance.

What measures and records relating to our  processing activities do we implement and maintain?

We implement and maintain the following  measures and records relating to our processing activities:

·      We have appointed a Data Protection Officer  (DPO).

·      We keep a record of our data processing  activities, which can be requested from the DPO.

·      We have in place appropriate data protection  policies.

Do  we have appropriate data protection policies?

We have the following in place:

·      Data Retention Policy

·      Privacy Policy

·      Privacy Notice

Do  we carry out data protection impact assessments for uses of personal  data that are likely to result in a high risk to individuals’ interests?

Yes

Principle (a) - lawfulness, fairness and  transparency

Personal data shall be processed lawfully,  fairly and in a transparent manner in relation to the data subject.

Have we identified an appropriate lawful  basis for the processing of personal data?

We have identified the following appropriate  lawful ground(s) for the processing of personal data:

·      Consent

·      Performance of a contract

Have we identified a further Schedule 1  condition for the processing of personal data?

Yes

 

See ‘PART 3. SCHEDULE 1 CONDITION FOR  PROCESSING’ for more details on the further conditions for processing.

Do we make appropriate privacy information  available with respect to personal data and are we open and honest when we  collect personal data, ensuring that we do not deceive or mislead people  about its use?

We make appropriate privacy information  available through our Privacy Policy and Privacy Notice,  which are made available to individuals when we collect their  personal data.

Principle (b) - purpose limitation

Personal data shall be collected for  specified, explicit and legitimate purposes and not further processed in a  manner that is incompatible with those purposes.

Have we clearly identified our  purposes for processing personal data?

Yes

 

See ‘PART 2. DESCRIPTION OF DATA PROCESSED’  for more detail on the purposes for processing.

Have we included appropriate details of  the purposes in our privacy information for individuals?

Yes

 

See our Privacy  Policy and Privacy Notice for more information.

If we plan to use personal data for a new  purpose, do we check that this is compatible with our original  purposes or get specific consent for the new purpose?

We will not use personal data for new,  different or incompatible purposes from those disclosed when the data  was first obtained unless: 

·      we have informed the data subject of the new  purposes and they have consented where necessary; or

·      if we use personal data for new compatible  purposes, then we will inform the data subject first.

Principle (c) - data minimisation

Personal data shall be adequate, relevant and  limited to what is necessary in relation to the purposes for which it  is processed.

Are we satisfied that we only collect personal  data we actually need for our specified purposes and that we have  sufficient personal data to properly fulfil those purposes? 

Yes

Do we periodically review this particular  personal data, and delete anything we don’t need?

Yes - in accordance with our Data  Retention Policy.

Principle (d) - accuracy

Personal data shall be accurate and, where  necessary, kept up to date.

Do we have appropriate processes in place to  check the accuracy of the personal data we collect and identify when we need  to update the personal data?

Yes

·      We check the accuracy of personal data at the  time of collection and at regular intervals afterwards.

·      We take steps to destroy or amend inaccurate  or out-of-date personal data.

·      In case of uncertainty, we contact our  customer to check our stored personal data.

Who is the source of the personal data?

The individual to whom the personal data  relates.

 

Do we have a policy (or procedure) outlining  how we keep records of mistakes and opinions?

Yes

 

Inaccuracy of information is flagged within  the organisation to the relevant people to be processed further by contacting  the relevant customer and requesting a check of data stored

Do we have a policy (or procedure) outlining  how we deal with challenges to the accuracy of data and how we ensure  compliance with individuals’ rights to rectification?

Yes

 

The accuracy of data is checked regularly, and  upon identifying any inaccuracies, the relevant people within the  organisation in informed, further processing is put on hold, and the customer  is contacted as soon as possible to amend it.

Principle (e) - storage limitation

Personal data shall be kept in a form that  permits identification of data subjects for no longer than is necessary for  the purposes for which the personal data is processed.

Do we carefully consider how long we keep the  personal data and can we justify this amount of time?

Yes - our Data Retention Policy sets out how  long we can keep personal data for and provides a justification for this  duration.

Do we regularly review our information  and erase or anonymise this personal data when we no longer need it?

Yes - in accordance with our Data Retention  Policy.

Do we need to keep any personal data for  public interest archiving, scientific or historical research, or statistical  purposes?

As set out in our Data Retention  Policy and Privacy Notice, we need to keep personal data for: 

·      Statistical purposes

Principle (f) - integrity and  confidentiality (security)

Personal data shall be processed in a manner  that ensures appropriate security of the data (including protection against  unauthorised or unlawful processing and against accidental loss, destruction  or damage) using appropriate technical or organisational measures.

Have we analysed the risks presented by our  processing and used this to assess the appropriate level of security we need  for this personal data?

Yes

 

We have analysed the risks presented by our  processing and assessed, and put in place the security  measures outlined below.

Do we have an information security policy  regarding this personal data in place?

No

What organisational and/or technical  measures or controls have we put in place because of the circumstances and  the type of personal data we are processing?

·      We have strictly limited access rights to  certain datasets to ensure only those authorised to process the data have  access.

·      Data will be stored in an offline storage that  will be controlled by the DPO.

·      DPO will then assess and grant permission of  data to the people within the organisation if its relevant to their project.

PART 5. RETENTION AND ERASURE POLICIES

We take the security of personal data very seriously and have physical and technical safeguards in place to protect this data against unlawful or unauthorised processing, accidental loss or damage.

 

We will ensure that when personal data is processed:

·     the processing is recorded and that any such records set out, where possible, a suitable time period for the safe and permanent erasure of the different categories of personal data in accordance with our DataRetention Policy.

·     the personal data will be deleted or permanently anonymised as soon as possible when the data is no longer required for the purposes for which it was collected.

·     any destroyed records will be permanently disposed of.

Our data protection policies explain how personal data will be handled. This includes the time periods for which the personal data will be stored or, if that is not possible, the criteria used to determine that period. 

 

A Privacy Policy can be requested from the DPO and is available on our website and can be found here: https://www.guidelink.ai/privacy.

 

A Privacy Notice can be requested from the DPO and is available on our website and can be found here: https://www.guidelink.ai/privacy.

PART 6. REVIEW

We will retain this APD for the duration of the data processing and for a minimum of 6 months after the processing ceases.

 

This APD will be regularly reviewedby our DPO, Haaris Hussain, with the next review datebeing 15 August 2023.


For furtherinformation or if you have questions about the handling of personaldata, please contact our DPO at haaris.hussain@guidelink.ai.